Using multimedia elements to enhance the overall user experience is vital to digital annual reports. Images, infographics, charts, and other visual elements can convey complex information in a more digestible format, making readers more likely to understand the information presented.

Accessibility is an essential consideration for businesses. The internet has made life vastly better for visually impaired people by allowing them to change the size and format of text, which previously was impossible. But traditional printed annual reports are inaccessible to visually impaired people. And the same goes for PDFs and digital annual reports laid out in a “print-like” format. Not only can digital annual reports be designed to be more visually accessible, but the content can be optimized for use with assistive technologies such as screen readers.

Companies switching to digital annual reports reduce the need for printing reports, limiting their carbon footprint. However, many businesses require a printed version. For them, we recommend going for a smaller print run for shareholders, the board, the C-suite, and a handful for each company department.

Contact USE Agency partner Ari Haack Marteinsson to learn more about our digital-first approach to annual reports.